How Switching to xigenis Turned One Brokerage Website Into a Lead Machine
Better Homes and Gardens Real Estate Lifestyles Realty's website hadn't brought in a single lead or new agent in more than a decade. But that all changed with its xigenis partnership.
Services Provided:
Client
Better Homes & Gardens Real Estate
400%
Traffic Increase
Increase in organic site traffic.
150+
Monthly Leads
Qualified leads generated per month.
12
New Agents
Top producers recruited.
The Challenge
For over a decade, the brokerage relied on traditional methods and outdated digital infrastructure. Their website had virtually zero traffic, no coherent user journey, and failed to generate any inbound leads or attract modern agents. The leadership team recognized that a major pivot was necessary to stay competitive.
The Strategy
We implemented a full-scale digital transformation. This included a brand-new custom website optimized for conversion, localized SEO campaigns targeting specific high-value neighborhoods, and an automated lead nurturing sequence using personalized email marketing and retargeting ads.
The Impact
Within the first 6 months, website traffic increased by 400%, and the bounce rate dropped significantly. More importantly, the new digital framework started generating an average of 150 qualified leads per month, and recruiting efforts surged, bringing 12 new top-producing agents to the brokerage.
"xigenis completely revolutionized our digital presence. We went from being invisible online to having a predictable, scalable lead generation machine."
Sarah Jenkins, CEO
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